Do you or your organization really understand social media? We show how it can be harnessed to the benefit of your organization.

Specifically we look at:


  • What is social media? Its benefits and the impact it can make
  • How to use social media tools effectively and avoid pitfalls
  • How to develop meaningful messages for your audiences
  • How to evaluate your social media presence

Twitter campaigns need to be managed

WHAT YOU WILL LEARN AT THIS WORKSHOP:

COMMUNICATING effectively and efficiently through the use of social media avenues such as Twitter, Facebook, Linkedin, blogs and much more


DEVELOPING a new media strategy to drive performance based communications


DELIVERING the information that citizens want, when they want it, via the channel they prefer


MAXIMIZING awareness of your organisation’s mission to the public


ESTABLISHING and empowering brand ambassadors by pushing the message out as well as pulling information in


IMPROVING the use of technology to develop better service delivery


UNDERSTANDING the role of informed citizenry in government


INTEGRATING social media tools into your internal and external communication strategies


MEASURING the effectiveness of your social media strategy and demonstrating its values within your organisation


PREPARING your organisation for crisis by implementing social media strategies into your crisis communication plan


ENABLING conversation and collaboration


TAKING citizen feedback and ideas and putting into action plans