A positive media report is much more credible than advertising. Most people view a media report as being more independent, honest and accurate even if that is often far from being the case.CMR’s training helps even the most reticent representatives handle the media with ease and confidence. We train spokespeople and senior executives how to get their message at the top of the page and their golden sound bite into key broadcasts. CMR training enables organizations and individuals to exploit the media and public speaking opportunities, build brand and reputation.