But while a media interview is an opportunity to connect with millions of people, it is not enough just to turn up and hope you can ‘talk’ about your issues. You must prepare thoroughly. Preparation is the key to remaining and appearing authoritative, calm and in control. Working closely with our clients, we turn attendees into confident and effective communicators.
We demonstrate how even the most accomplished and polished media performances from Barack Obama to Oprah Winfrey are the result of hard work. We track with practical examples how top politicians and business people benefit from being prepared for even the most mundane event and how they suffer terminal damage when not.
The world of PR people writing press releases and internal communicators writing memos is gone.…view post→
by David Lewis* Tim Bell, officially Baron Bell of Belgravia, used to be the go-to…view post→