Bring Back Our Girls: Why the World Is Finally Talking About Nigeria’s Kidnapped Students

And the media, for the most part, has remained largely silent. Coverage of the missing girls has been dwarfed by the other major stories of late — the South Korean ferry, the racist NBA owner and the missing Malaysia Airlines plane.

“Maybe if the more than 200 Nigerian girls abducted from their school weeks ago were on a ferry in Korea, a jet liner in the Indian Ocean, in the owner’s box at a Clippers basketball game, or were white, the world would pay more attention,” Boing Boing blogger Xeni Jardin said, echoing the thoughts of many.

“If it had happened anywhere else, this would be the world’s biggest story,” said CNN’s Frida Ghitis.

But now, three weeks later, a hashtag associated with their disappearance has been tweeted nearly 1 million times.

There is a petition calling on the Nigerian government and all enabled international parties to rescue them, and more than 250,000 people have signed it. There are tumblr blogs, Facebook pages, and — finally, some would say — mainstream media coverage.

But getting to this point was no mere accident. It was the direct result of a semi-coordinated campaign to make world leaders, the media — and you — aware of the plight of Nigeria’s missing girls.

Much of the digital chatter around the girls is tied to a hashtag — #BringBackOurGirls — which is nearing its one-millionth mention on Twitter.

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